The Jump
A Blog by Ribbet Inc.

Durham Connect Logo

Spotlight: A Look at Recent Work- Durham Connect


The Purpose 

Ribbet Inc. was retained through a partnership with the Global Network for Community Safety to design a complex and bold logo and brand for the community safety & well-being collaborative initiative in Durham Region, Ontario. After taking the client through an initial naming process resulting in the name Durham Connect, Ribbet’s team of designers began developing a logo that encompassed risk-driven approaches, collaboration, innovation, and connection.

The Inspiration

This logo design lends itself to multiple messages and ideas. The circle has a strong symbolic meaning of togetherness, and multiple overlapping and intertwining circles display connection and collaboration. The overlap in this logo is strategically placed so that it does not cut through the text, but actually emphasizes the “ON” for Ontario. We were inspired by the round shapes and bold colours, which connote innovation and strength.


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